Monday, December 23, 2013

Cialdini Identifies How to Influence

1. Reciprocation - the cult member leads with a flower, then asks for money
2. Scarcity - "produced only 2 or 3 times per decade"
3. Authority - "experts agree", celebrity endorsement
4. Commitment/consistency - get you to agree, keep you going that way.  "wouldn't you agree that .....", well, given your commitment to this cause, please support our efforts by ....
5. Liking - tupperware party; you are more likely to buy from someone you like
6. Consensus - going with the crowd; be an individual like all of us millions that like Dr. Pepper

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